Liesbet Bombeke & Lotta Penninck Why The Week of Belgian Fashion is more than just a campaign The Week of Belgian Fashion + More than a campaign Our Belgian fashion is renowned far beyond the country's borders, and many major fashion houses entrust their creative vision to Belgians. But whil... Activations Brand activations Branding Communication Community Community engagement Loyalty & customer retention Marketing Storytelling Trends & Inspiration Oct 16, 2026 Comm & PR
Ilse Roosens Ready for 27 September 2026? From 27 September 2026, new rules will apply to sustainability claims and consumer information. For companies, this means that certain product information, marketing communications and points of sale ... ECGTD General Jul 31, 2026 Sustainability
Ilse Roosens PPWR: Do micro-enterprises have to handle everything themselves? Myth “As a micro-enterprise, I am fully responsible for all PPWR obligations.” VS FACT FALSE Not always. The PPWR provides for micro-enterprises an important exception under certain conditions, allowi... General PPWR Jul 17, 2026 Sustainability
Ilse Roosens New EU packaging rules: The PPWR (Packaging & Packaging Waste Regulation) is the new European packaging regulation that will be applicable from August 12, 2026 . It replaces the old directive and imposes uniform, stricter ru... General PPWR Jun 29, 2026 Sustainability
Ilse Roosens EURATEX calls for simpler environmental regulations for fashion SMEs. Introduction The European textile and fashion sector calls for a simplification of the current and upcoming environmental regulations . In a joint position paper submitted to the European Commission, ... EU Textile Strategy General Jun 4, 2026 Sustainability
Ilse Roosens What is the environmental impact of textiles in Europe, and what do companies need to do? If your company designs, produces, or sells textile products in the European market, the environmental impact of textiles is no longer a secondary sustainability issue. It becomes a central challenge ... EU Textile Strategy General Apr 21, 2026 Sustainability
Ilse Roosens Can a garment be labelled as “sustainable” or “organic cotton”? Myth A piece of clothing made with certified organic cotton may be labeled as "sustainable/organic" VS fact FALSE Labeling a garment as "sustainable/organic" because it is made with certified organic ... ECGTD Fact Check General Mar 31, 2026 Sustainability
Ilse Roosens Greenwashing: How will it be regulated in the short term? Of Green Claims Directive (GCD)aimed to provide more transparent, reliable, and verifiable information about the environmental impacts and sustainability of products. The directive included specific r... ECGTD General Mar 24, 2026 Sustainability
Ilse Roosens Repair or recycling? Myth "Repairing a piece of clothing is a form of recycling" VS FACT FALSE Manufacturing and recycling are often used interchangeably, but they mean something completely different. + Manufacturing and ... EPR, PRO General WFD Mar 17, 2026 Sustainability
Ilse Roosens The EU agenda for circular textiles: an overview. The EU Sustainable Textile Agenda transforms the textile and clothing sector through a series of legislative measures aimed at promoting sustainability, transparency, and circularity. Various key regu... EU Textile Strategy General Feb 13, 2026 Sustainability
Ilse Roosens ONE PAGER: Revised Framework Directive on Waste (wfd 2025) Summary – Revised Framework Directive on Waste (WFD) 2025 + Context📅 On October 16, 2025, Directive (EU) 2025/1892 will come into effect, amending Directive 2008/98/EC. This directive creates the firs... General WFD Oct 16, 2025 Sustainability
Ilse Roosens Creamoda signs European declaration against ultra-fast fashion On September 16, Creamoda, together with many European colleagues, signed the Declaration against ultra-fast fashion . + Why? Because Creamoda represents the interests of the Belgian fashion and cloth... EU Textile Strategy General Sep 17, 2025 Sustainability
