Of Green Claims Directive (GCD) aimed to provide more transparent, reliable, and verifiable information about the environmental impacts and sustainability of products. The directive included specific rules for environmental claims and minimum requirements for the substantiation and communication of voluntary environmental claims and labels.
Today, however, the file is stalled: although it has not been officially withdrawn, there is no progress and it remains uncertain when this file will be continued.
+ What should companies do?
- Review all existing (voluntary) environmental claims and sustainability labels to ensure they comply with the new EU rules,
- Internal processes must be established to monitor compliance,
- Ensure that consumers are clearly informed about th...