Liesbet Bombeke & Lotta Penninck Why The Week of Belgian Fashion is more than just a campaign The Week of Belgian Fashion + More than a campaign Our Belgian fashion is renowned far beyond the country's borders, and many major fashion houses entrust their creative vision to Belgians. But whil... Activations Brand activations Branding Communication Community Community engagement Loyalty & customer retention Marketing Storytelling Trends & Inspiration Oct 16, 2026 Comm & PR
Aurore Theys & Ilse Roosens New textile labelling rules on the way? Not for now The planned revision of the EU Textile Labelling Regulation has been put on hold. As a result, the current labelling framework will remain largely unchanged and clothing and fashion companies are not ... Labelling TLR Oct 7, 2026 Product & Operations
Ilse Roosens Ready for 27 September 2026? From 27 September 2026, new rules will apply to sustainability claims and consumer information. For companies, this means that certain product information, marketing communications and points of sale ... ECGTD General Jul 31, 2026 Sustainability
Ilse Roosens PPWR: Do micro-enterprises have to handle everything themselves? Myth “As a micro-enterprise, I am fully responsible for all PPWR obligations.” VS FACT FALSE Not always. The PPWR provides for micro-enterprises an important exception under certain conditions, allowi... General PPWR Jul 17, 2026 Sustainability
Ilse Roosens New EU packaging rules: The PPWR (Packaging & Packaging Waste Regulation) is the new European packaging regulation that will be applicable from August 12, 2026 . It replaces the old directive and imposes uniform, stricter ru... General PPWR Jun 29, 2026 Sustainability
Laura Buydaert Are you taking part in the 8th edition of “Belgian Fashion Week”? From October 11 to 17, 2026 we will once again put Belgian fashion in the spotlight during the eighth edition of the Week of Belgian Fashion . Together with brands, retailers, partners, consumers, and... Activations Co-creation campaigns Jun 29, 2026 Comm & PR
Laura Buydaert Our community is growing: together, we can achieve more! Introduction/What's new? This spring, several Belgian fashion and clothing companies have once again joined the Creamoda community. With their expertise, creativity, and know-how, they contribute ... Activations Community engagement Jun 29, 2026 Comm & PR
Ilse Roosens EURATEX calls for simpler environmental regulations for fashion SMEs. Introduction The European textile and fashion sector calls for a simplification of the current and upcoming environmental regulations . In a joint position paper submitted to the European Commission, ... EU Textile Strategy General Jun 4, 2026 Sustainability
Ilse Roosens What is the environmental impact of textiles in Europe, and what do companies need to do? If your company designs, produces, or sells textile products in the European market, the environmental impact of textiles is no longer a secondary sustainability issue. It becomes a central challenge ... EU Textile Strategy General Apr 21, 2026 Sustainability
Ilse Roosens Can a garment be labelled as “sustainable” or “organic cotton”? Myth A piece of clothing made with certified organic cotton may be labeled as "sustainable/organic" VS fact FALSE Labeling a garment as "sustainable/organic" because it is made with certified organic ... ECGTD Fact Check General Mar 31, 2026 Sustainability
Ilse Roosens Greenwashing: How will it be regulated in the short term? Of Green Claims Directive (GCD)aimed to provide more transparent, reliable, and verifiable information about the environmental impacts and sustainability of products. The directive included specific r... ECGTD General Mar 24, 2026 Sustainability
Ilse Roosens Repair or recycling? Myth "Repairing a piece of clothing is a form of recycling" VS FACT FALSE Manufacturing and recycling are often used interchangeably, but they mean something completely different. + Manufacturing and ... EPR, PRO General WFD Mar 17, 2026 Sustainability
