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AW26/27 Press Days: How Relevant Are Publicists Today?

What role do press agents play today in the success of Belgian fashion brands? During the AW26/27 press days, Creamoda gathered insights on visibility, positioning, and the power of the right PR partner.
May 7, 2026 · 7 min read by
AW26/27 Press Days: How Relevant Are Publicists Today?
Laura Buydaert

What do you need to remember?

1

PR as a strategic partner

They translate your brand story to the right media, build relationships with journalists, and help strategically position your brand.


2

The right match is crucial

Not every agency fits every brand.


...
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