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Fair Trade: From Fair Products to Fair Supply Chains

Responsible business means looking beyond the final price. On World Fair Trade Day, we focus on the role of fair trade in responsible supply chain management and due diligence.
May 9, 2026 · 6 min read by
Fair Trade: From Fair Products to Fair Supply Chains
Laura Buydaert

Introduction

Today, fair trade goes beyond the label on a product. On World Fair Trade Day, the focus worldwide is on how we can make trade fairer, more transparent, and more sustainable. For the fashion and apparel sector, this means not just focusing on the end product, but taking responsibility throughout the entire value chain.

In this article, we frame what fair trade really means today, why it increasingly aligns with responsible trade and due diligence, and what concrete steps companies can already take now.



+ Why Fair Trade chains are becoming increasingly important

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