Feriani ( Souâd Feriani)

Souâd Feriani studied fashion at the Royal Academy of Fine Arts Antwerp, graduating in June 1994. She then worked for several years as head designer for a number of renowned Belgian fashion houses.

On 1 December 2014, she officially launched her own shirt collection, inspired by the shirts in her father’s wardrobe that she had fallen in love with as a child. Her signature shirts and collections are timeless and crafted from high-quality materials with a strong focus on craftsmanship. In August 2018, the first SOUÂD FERIANI – THE BOUTIQUE opened in Hasselt, Belgium. Two additional boutiques have since opened in Antwerp and Knokke.

Slow fashion is at the heart of SOUÂD FERIANI’s philosophy. The collections grow organically throughout the year and are organised into colour groups, making it easy for customers to combine pieces in colours that suit them. The garments are designed to follow the female body, with sizes ranging from XXS to XXL and the possibility of made-to-measure adjustments.